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Campaign Analytics

Whenever possible, I track data related to marketing campaigns to make informed decisions and optimize marketing strategies.  I employ various tools and techniques to extract valuable insights from data, ultimately helping improve our marketing efforts and achieve better results.  Below are links to two of my digital marketing pieces with examples of the tracking tools employed and the type of data collected.

Total Cost of Ownership Calculator and Metrics
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- Achieved 184% increase in total visitors and 204% in new visitors during three-month campaign.
- Garnered over 25K page views in 2020 with visitors from all 50 states and 100 countries.
Targeted Media Metrics
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  • Website Article

    • 1,117 Page Views​

    • 1,060 Unique Page Views

  • e-Mail​

    • 41,839 Total Delivered​

    • 11,313 Unique Opens

    • 27.04% Unique Open Rate

      • Industry Average is 15%

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