Lead Generation Example

Rhombus Tire Analytics was a Dana developed software designed as a tire management tool for fleet customers.  I developed a strategic marketing plan to foster brand recognition and lead generation with tactics across multiple marketing channels.  These included: a custom website and sales collateral, customer case studies, video content and an advertising, social and media campaign targeting the top 200 fleet prospects.  This business has since been divested so most of the assets are no longer available.